Ten tools to help lighten your business load
Updated: May 1
Are you struggling to juggle it all?
If you are like me, chances are that you might be juggling lots of things at the time: running your business, family, hobbies, side projects, etc. That’s why we need all the help we can get.
Small business owners often wear multiple hats and juggle many responsibilities, which can lead to burnout if they don't find ways to make it all work while prioritising self-care. Being a working mum of a 2 and a 4-year-old, I know what it’s like! So I thought to take you through a few tools to help you in the daily running of your business (and life!):
1. Project Management
Asana keeps me focused and on track with my priorities and tasks (business and personal), and my team's tasks and allows us to keep comms out of email. I’ve also been working with Notion for over a year through a client, and I love its versatility.
There are plenty of options in the market. Find the one that works best for your business and become an efficiency pro!
3. Customer Relationship Management (CRM)
If you are already using Asana and Notion, you can create your own CRM system there.
4. Email Marketing
Again, there are plenty of options out there - find the one that best serves your business.
5. Social Media Management
Use social media management software to schedule and manage your social media as well as analyse performance. I personally use Later, but there are plenty out there to serve your needs depending on your preferred social accounts and what you want out of it.
If you focus on LinkedIn, you can now schedule directly there. Although I miss the feature to be able to edit scheduled posts, I’m sure it’s not far away!
6. Online scheduling
I use Calendly to schedule my business calls and love using Acuity to streamline my clients' coaching programmes!
8. Video conferencing
Use video conferencing software like Zoom or Google Meets to facilitate remote meetings and reduce the need for in-person meetings.
9. Cloud Storage
Canva is an excellent tool to support small businesses' design needs, from social media graphics to marketing materials, presentations, and more. Canva's collaborative features allow team members to work together on designs in real time, streamlining the design process and reducing the need for back-and-forth emails or meetings. You can also schedule your social content from there.
These 10 tools can help businesses operate more efficiently, streamline operations, reduce costs, and improve overall productivity.
I would also like to reinforce the importance of taking the needed steps to balance life and finding tools to work more efficiently.
Set realistic goals and expectations
Take breaks and holiday
Prioritise self-care / time for yourself
Build a support network
Set boundaries (important one!)
Ultimately, when you feel balanced, it leads you to a more successful and sustainable business (and life!).