Welcome to our case studies page, where I invite you to embark on a journey through the stories behind our daily work.
Each case study is a testament to my commitment to exceeding expectations and delivering tangible results. I invite you to explore these stories to learn more about me and the work I do. By examining real-world examples, you can gain valuable insights into my methodologies, strategies, and the positive impact I have had on my clients.
Spring Leadership
(Leadership Development)
Snapshot:
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Allowing the time and head space to operate from her ‘area of genius’
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Ensure a smooth running of the business during a period of transition
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Win-win partnership
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Context / Customer intro
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Spring Leadership is a boutique leadership coaching firm with a high performing and caring team supporting organisations with leading-edge leadership development. I joined the team as a fractional operations support with the main objectives of:
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Being the right hand of the founder and take tasks off her plate
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Generate time and headspace for its founder to be and operate in her 'zone of genius' and focus on more strategic aspects of growing and maintaining the businesses
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Setting up, connecting, updating and maintaining tech tools and systems to streamline our operations and services
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Systems and processes review and creation to improve efficiency and effectiveness
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Being able to think critically, proactively suggest recommendations for improvements, and provide excellent customer service to clients and team members
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Solution
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The initial six months had a strong focus around:
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Learning about the business
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Setting up systems and processes to free up Spring’s founder time and assure a smooth running of the business
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Team management and creation of Standard Operating Procedures (SOPs) to assure consistency and how-to guides
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Creation of SOPs to deliver their coaching programmes
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Review of internal processes
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Taking care of customer enquiries and client onboarding
Once the initial set up was completed, I focused on:
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Continuous improvement
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Team management
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Onboarding of new team members
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Client onboarding
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Ensure that customers had enquiries dealt with on a timely manner and at a high standard
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Weekly, monthly and quarterly reporting
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Marketing strategy implementation
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Results
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Partnering with Spring Leadership, we achieved the following:
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Reducing the founder hours of work by 35%, freeing up her time and allowing her to focus on the strategic side of her business as well as working on her ‘area of genius’
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Standardise and record systems and processes
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Giving head space, time and peace of mind to the Spring’s founder
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Ensuring a smooth running of the business while the Spring’s founder went through a significant period of transition
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Team being nurtured and supported
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TESTIMONIAL
“Laia is a joy to work with! Having her support not only frees up my time but provides me with peace of mind. I have developed a deep trust as her high standards and genuine care are aligned with our values and the excellent service we strive to provide to our own customers.”
“Laia is proactive and has taken it upon herself to study and get to know our business’ non-mainstream systems. Her curiosity and desire to figure things out independently is immensely appreciated and she achieves a wonderful balance of making decisions on her own and asking for support/input where needed.”
Aenslee Tanner - Spring Leadership
Ramp Up (Tech Recruitment)
Context / Customer intro
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Ramp Up is a tech-focused recruitment & people strategy company. Building teams is what they are good at, know how to do, and have been doing for a long time. I have been supporting the business owner since 2017, when he created his first recruitment agency. In 2018 he founded what is today Ramp Up (formerly Crowd Sourcing Limited). I supported the owner to set up the business from the ground up, from registering the company to creating systems and processes. I currently oversee the business operations and roll my sleeves around Marketing if additional support is needed.
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Solution
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Streamlined business administration and operations processes
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Team onboarding and off-boarding
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Implementation of TeamTailor
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I was an integral part of the team that delivered the first FinTech Expo in Auckland in July 2025
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datatribe (Digital Analytics)
Context / Customer intro
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DataTribe (not operational since 2024) drove businesses growth with digital analytics. The goal of its founder was to help New Zealand organisations improve their website and online marketing performance.
The lockdowns during the COVID-19 pandemic had a significant impact on the business, who saw the team reduced from eight to two. With a heavy focus on client delivery, the owner found himself submerged in delivering client work and constantly reacting to what was coming in with no time left to focus on the strategy and growth of the business.
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Solution
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I partnered with datatribe to work on:
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Business strategy, creation and implementation
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Business management overview, with a strong focus on business and financial performance
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Review of systems and processes
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Accountability
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Working with Laia, the business owner was able to delegate parts of the business management function:
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The business created goals to achieve and metrics to measure performance against
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The business was consistently meeting the financial targets
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Nick was able to move aside from the monthly finances tracking and management
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Nick gained an accountability partner to keep focused and moving forward
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Data Tribe’s systems and processes were reviewed and improved
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The team was able to strategically outsource the marketing function to gain visibility and engage with prospects and leads
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Unfortunately, due to health issues, datatribe business owner decided to take some time off and destabilised the company in 2024. We collaborated for one year.
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