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  • Writer's pictureLaia Sastre

Six steps to easily identify areas that need improvement in your operations

Updated: Apr 4, 2023

As we ease into the year, some of us are taking the opportunity to look at our current systems and processes and asses if they are still serving our business or if on the other hand, we need to do a review and make some changes.

Whether you are a small business owner or part of a large organisation, it's important to regularly assess your operations to ensure you are running efficiently and effectively. In a previous post, we already talked about ways to improve operational efficiency.

Today, I’d like to share with you some steps you can take to easily identify areas that need improvement:

1. Review your goals and objectives

Start by reviewing your goals and objectives. This time of the year is a good time as we plan to start the next financial year. Here you have a few prompt questions:

  • What are you trying to achieve with your operations?

  • Are you meeting those goals?

  • If not, what's getting in the way and what’s holding you back?

2. Look at your data

Collect and analyse data related to your operations. Look for patterns and trends that could indicate areas of improvement. This could include things like:

  • Production metrics such as production rate, cycle time, and lead time can help you understand how efficiently your business is producing goods or services.

  • Financial metrics such as gross profit margin, net profit margin, and return on investment (ROI) can help you understand how efficiently you are using your resources to generate profits.

  • Customer metrics such as customer satisfaction scores and customer retention rates.

  • Employee metrics such as employee turnover rates, absenteeism rates, and productivity.

  • Website and social media analytics: If your business has an online presence, website and social media analytics can provide valuable information on how efficiently you are reaching and engaging with your target audience.

3. Talk to your employees

Ask for feedback and suggestions, all the time. Your employees are often the best source of information when it comes to identifying areas that need improvement. We all have different perspectives and your team members might have insights you haven't considered.

4. Evaluate your processes

Take a close look at your processes and workflows. Here you have a few prompts to help you out:


  • Are they efficient and effective?

  • Are there any bottlenecks or areas where things frequently go wrong?

  • Identify areas where you can streamline processes or make changes to improve efficiency.

For specific processes

  • What is the purpose of this process? What are the desired outcomes, and how will you measure success?

  • Who is involved in the process, and what are their roles and responsibilities? Are these roles clearly defined and understood by everyone involved?

  • What are the steps in the process? Are they clearly defined and documented (SOP)?

  • How efficient is the process? How long does it take to complete, and how many resources are required?

  • Are there any bottlenecks or areas where the process frequently breaks down? What can be done to address these issues?

  • Are there any unnecessary or redundant steps in the process that could be eliminated to streamline operations? Simple is always best.

  • How does this process fit into the larger business strategy? Is it aligned with the overall goals and objectives of the organization?

  • How does this process impact the customer/client experience? Are there any areas where the process could be improved to enhance the customer/client experience?

  • What are the risks associated with this process, and how can they be mitigated?

  • How are changes to the process implemented and communicated to stakeholders? Is there a process in place for continuous improvement and ongoing review?

5. Customer experience

Look at your operations from the perspective of your customers/clients.

  • How easy is it to onboard new clients?

  • Are they satisfied with the service they are receiving?

  • Are there areas where you can improve the client/customer experience?

6. Seek outside expertise

Sometimes it can be helpful to bring in an outside perspective. Consider hiring a consultant or expert in your industry to help you identify areas that need improvement. Outsourcing strategically, especially for small businesses, can be very useful (remember: you can’t do it all!).

By taking these steps, you can easily identify areas that need improvement in your operations. And once you have identified these areas, you can begin to develop and implement strategies to make positive changes.

It might all seem a little bit overwhelming, but you don’t have to do it all at once. An action plan will help you prioritise and create a timeline to work on your business improvement while delivering excellent client/customer experiences.

And remember, continuous improvement is key to long-term success in any business or organisation.


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